PricewaterhouseCoopers LLP (PwC)
Source: PricewaterhouseCoopers LLP (PwC) |

Africa’s entertainment and media industry enters dynamic new wave of convergence – 3.0

By 2022, total E&M revenue in South Africa is expected to reach R177.2 billion, up from R129.2 billion in 2017

Africa’s entertainment and media industry has entered a dynamic new phase - a third wave of convergence. The borders that once separated the entertainment and media (E&M), technology and telecommunications industries are blurring in the battle for the attention of the consumer in a world that is rapidly digitising. As…