PricewaterhouseCoopers LLP (PwC)
Source: PricewaterhouseCoopers LLP (PwC) |

Africa’s entertainment and media industry enters dynamic new wave of convergence – 3.0

By 2022, total E&M revenue in South Africa is expected to reach R177.2 billion, up from R129.2 billion in 2017

Africa’s entertainment and media industry has entered a dynamic new phase - a third wave of convergence. The borders that once separated the entertainment and media (E&M), technology and telecommunications industries are blurring in the battle for the attention of the consumer in a world that is rapidly digitising. As…

PricewaterhouseCoopers LLP (PwC)
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    • Vicki Myburgh, entertainment and media leader for PwC Southern Africa
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Source: PricewaterhouseCoopers LLP (PwC) |

Digital fuels growth in Africa’s entertainment and media industry: PwC report

The line between traditional media and digital media is blurred – consumers want more flexibility and freedom in how they consume content

After more than a decade of digital disruption, the African entertainment and media industry has entered a new landscape – one where the media is no longer divided into distinct traditional and digital spheres, according to a report from PwC ( titled Entertainment and media outlook: 2015 – 2019 (South…