PricewaterhouseCoopers LLP (PwC)
Source: PricewaterhouseCoopers LLP (PwC) |

Africa’s entertainment and media industry enters dynamic new wave of convergence – 3.0

By 2022, total E&M revenue in South Africa is expected to reach R177.2 billion, up from R129.2 billion in 2017

Africa’s entertainment and media industry has entered a dynamic new phase - a third wave of convergence. The borders that once separated the entertainment and media (E&M), technology and telecommunications industries are blurring in the battle for the attention of the consumer in a world that is rapidly digitising. As…

PricewaterhouseCoopers LLP (PwC)
Source: PricewaterhouseCoopers LLP (PwC) |

Africa’s insurance industry is poised for further growth – PwC insurance survey

Africa’s insurance industry is facing more disruption than any other industry, posing challenges for some while opening up business opportunities for others

The opportunities for growth in Africa’s insurance industry are huge despite recent economic and political uncertainty. The insurance industry has done well to adapt to continuous disruption, with technological advances now considered the most important global trend disrupting the industry. Despite the additional pressures of unrelenting regulatory and insurance accounting…

PricewaterhouseCoopers LLP (PwC)
Source: PricewaterhouseCoopers LLP (PwC) |

User experience takes centre stage in Africa’s entertainment and media industry: PwC report

The Outlook is a comprehensive source of analyses and five-year forecasts of consumer and advertising spending across five countries

Amid shifting consumer preferences, rapid advances in technology and ongoing disruption to business models, the new strategic imperative for entertainment and media (E&M) companies is to turn customers into fans – by innovating to create the most compelling, engaging, and intuitive user experiences. Significant shifts are underway in how Africa’s…

Source: PricewaterhouseCoopers LLP (PwC) |

Digital IQ for African companies track global averages—but South Africa is at risk of falling behind: PwC report

Despite 10 years of continued investment and commitment from top executives, PwC’s Global Digital IQ results show enterprises struggling to return value, overlooking fundamental integration of technology with the human experience

Most organisations around the world have not done enough to keep up with the digital era – and leadership is falling short, with many chief executives not yet fully engaged in the initiatives of digital transformation. African companies match their global peers in many measures of Digital IQ: just over…

PricewaterhouseCoopers LLP (PwC)
Source: PricewaterhouseCoopers LLP (PwC) |

A World of Differences: Five Shifts Set to Shape the Future of Africa’s Entertainment & Media Industry

The Outlook presents annual historical data for 2011 – 2015 and provides annual forecasts for 2016 – 2020 in 11 entertainment and media segments for South Africa, Nigeria, and Kenya

The Internet, video games, television, and filmed entertainment segments of sub-Saharan Africa’s entertainment and media industry are projected to continue to grow in the following years but the publishing industry is having to work very hard to make any headway, according to PwC’s (www.PwC.com) Entertainment and media outlook: 2016 – 2020…

PricewaterhouseCoopers LLP (PwC)
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Source: PricewaterhouseCoopers LLP (PwC) |

Digital fuels growth in Africa’s entertainment and media industry: PwC report

The line between traditional media and digital media is blurred – consumers want more flexibility and freedom in how they consume content

After more than a decade of digital disruption, the African entertainment and media industry has entered a new landscape – one where the media is no longer divided into distinct traditional and digital spheres, according to a report from PwC (http://www.pwc.com) titled Entertainment and media outlook: 2015 – 2019 (South…