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Consumer demand for personalisation drives revenue growth in Africa’s Entertainment & Media industry – PwC’s Africa Outlook
The Outlook is a comprehensive source of analyses and five-year forecasts of consumer and advertising spending across five countries
The rise of increasingly personal and personalised media interaction fueled by technology and evolving customer behaviour is gaining momentum. Consumers are using an array of connected devices to organise, curate and discover their own unique worlds of media. In response, companies are designing their offerings to revolve around personal preferences,…