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Source: PricewaterhouseCoopers LLP (PwC) |

Consumer demand for personalisation drives revenue growth in Africa’s Entertainment & Media industry – PwC’s Africa Outlook

The Outlook is a comprehensive source of analyses and five-year forecasts of consumer and advertising spending across five countries

The rise of increasingly personal and personalised media interaction fueled by technology and evolving customer behaviour is gaining momentum. Consumers are using an array of connected devices to organise, curate and discover their own unique worlds of media. In response, companies are designing their offerings to revolve around personal preferences,…

PricewaterhouseCoopers LLP (PwC)
Source: PricewaterhouseCoopers LLP (PwC) |

Africa’s entertainment and media industry enters dynamic new wave of convergence – 3.0

By 2022, total E&M revenue in South Africa is expected to reach R177.2 billion, up from R129.2 billion in 2017

Africa’s entertainment and media industry has entered a dynamic new phase - a third wave of convergence. The borders that once separated the entertainment and media (E&M), technology and telecommunications industries are blurring in the battle for the attention of the consumer in a world that is rapidly digitising. As…

PricewaterhouseCoopers LLP (PwC)
Source: PricewaterhouseCoopers LLP (PwC) |

Africa’s insurance industry is poised for further growth – PwC insurance survey

Africa’s insurance industry is facing more disruption than any other industry, posing challenges for some while opening up business opportunities for others

The opportunities for growth in Africa’s insurance industry are huge despite recent economic and political uncertainty. The insurance industry has done well to adapt to continuous disruption, with technological advances now considered the most important global trend disrupting the industry. Despite the additional pressures of unrelenting regulatory and insurance accounting…